About TW Steel

Since its launch in 2005, TW Steel has been a phenomenal success. Starting with a simple four model collection in the beginning, TW Steel has quickly become a breakout lifestyle brand recognized by its passion for oversized watches and use of distinctive styling.

The people behind TW Steel – already active in the watch business for many years, saw an opportunity and seized it to lead the company where it is today. What was that opportunity? Put simply, it was the desire from the consumer to wear a different kind of watch with different outfits without sacrificing the look or feel that they are familiar with.

TW Steel meets consumer demand by offering individual designs and advanced technology. These are the pillars that the company's philosophy is based upon. The two dots featured in the TW Steel logo are the graphic representation of this philosophy.

The distinctive style of TW Steel is undoubtedly determined by the size dimensions of the watches. Oversized watches have proved appealing to both men and women with TW Steel leading the way with collections featuring case dimensions up to 50mm.

For TW Steel though, large sizes are more than just hype. They form an essential part of the company's identity along with the unique use of stainless steel. The brand clearly states what it stands for. Cases are made of high-grade stainless steel with options for 18ct A-grade gold, rosé gold or black PVD plating.

With a range of collections set to top 124 individual models in 2009, all available worldwide, TW Steel continues to provide the consumer with a product that symbolizes individuality whether it is from the Canteen Style, Goliath, Grandeur or Tech collections.